DOCTOR PHAM THU PHUONG

Medical Specialist at International Clinic Mega Gangnam

Doctor Pham Thu Phuong: Timeless Unique Beauty as the Ultimate Goal of Modern Aesthetics

Throughout her training and professional career, Doctor Pham Thu Phuong has extensively researched various trends and philosophies in aesthetics across different eras, including ancient beauty concepts that are challenging for a person of this time to understand. According to Dr. Phuong, it is inevitable for social norms, especially those of women about beauty, emphasizing the value of unique and natural beauty to evolve in this modern era.

Doctor Pham Thu Phuong a dermatologist at the National Dermatology Hospital, is currently one of the prominent figures in the medical team at Mega Gangnam Clinic, Hanoi branch. She is beloved not only for her high level of expertise, with formal training in both Vietnam and South Korea but also for her dedicated and passionate approach to each client. Because of this, Dr. Phuong frequently participates in events organized by Mega Gangnam to share knowledge and provide advice on beauty and skincare for loyal clients. In these events, she consistently emphasizes the philosophy of celebrating unique beauty in the modern beauty and rejuvenation service industry.

The perception of beauty has changed throughout different historical periods

“The perception of beauty and what constitutes a beautiful face has undergone significant changes throughout various eras, and no standard has remained constant over time…,” shared Dr. Phuong.

Indeed, looking back at the history of humanity, we can’t help but be surprised by some peculiar beauty practices, which were sometimes harmful to women themselves. For instance, in Egypt, a country renowned for one of the most vibrant cultures in history, Queen Nefertiti used a crushed insect concoction for her black eye makeup or used lipstick made from a dangerous bromine compound. During the time of Queen Cleopatra, there was a belief in using a mixture of crocodile dung and donkey milk to nourish and beautify the skin.

Shifting attention to England in the 1950s-1960s, an era when the mighty empire was under the reign of Queen Elizabeth II, women of that period were willing to apply mercury to achieve the “ideal” pale complexion. Later, during the reign of Queen Victoria, they used a method of soaking toxic nightshade berries in eye drops to dilate the pupils, making their eyes appear larger and brighter.

In Vietnam, our ancestors favored trends like blackened teeth, long hair, and fair skin. “Imagine going out nowadays with blackened teeth. You’d undoubtedly become the center of attention, subject to ridicule,” Dr. Phuong humorously analyzes. “Or, we’ve also gone through a period of avidly pursuing Western beauty standards, copying the lips, eyes, chin, etc., of actors, singers, idols, celebrities, without considering whether those features truly suit ourselves. Then, when we see too many faces with similar features, we regret and wish that, if we hadn’t made changes, we would still be a unique and outstanding individual.”

The rise of unique beauty

After numerous “experiments,” society and the beauty community have finally recognized the value of uniqueness and a distinctive beauty that doesn’t blend in.

“This is also the goal of the modern beauty industry both in Vietnam and on a global scale,” Dr. Phuong asserts.

In recent times, the emphasis on unique beauty has emerged and gradually replaced previous trendy trends. Major beauty conglomerates don’t hesitate to spare their expenses and efforts to find superior rejuvenation solutions while preserving the natural features of their clients.

“After years of research, the Mega Corporation in South Korea has found a solution to this challenge with the self-rejuvenation service from A.I – Mega Fiber. Pioneering the use of two cutting-edge beauty technologies, namely self-replicating Collagen and super-fine fibers, Mega Fiber is the versatile rejuvenation technology that every woman desires to experience. Recently, the exclusive treatment technology for pigmentation – Mega Fiber White, can eliminate 100% of all types of pigmentation, ensuring a permanent resistance to pigmentation return (with a written guarantee). It brings us bright, healthy, and smooth skin as if turning back the clock by years,” emphasized Dr. Phuong.

In Vietnam, only Mega Gangnam under the Mega Corporation from South Korea, has received a complete transfer of the Mega Fiber service to meet the perfect beauty and rejuvenation needs of women. With the most advanced technologies, an experienced team of doctors and specialists, and a 5-star standard care service, the self-rejuvenation service from A.I – Mega Fiber and Mega Fiber White are the perfect choices for modern women.

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