MEGA GANGNAM OFFICIALLY PARTNERS WITH HO NGOC HA TO ENTER THE COSMETICS MARKET WITH MG BY M.O.I.

25/04/2023
Posted by Lan Trần
Theo dõi thông tin từ Mega Gangnam trên

Mega Gangnam has just officially introduced its latest line of deep skincare products, marking the first collaboration with a Vietnamese cosmetics brand.

As a leading domestic beauty brand in the Vietnamese beauty industry, M.O.I Cosmetics, helmed by singer Ho Ngoc Ha as the Creative Director, has frequently launched various makeup product lines in partnership with prominent figures in the showbiz world, such as designer Cong Tri, model-actress Thanh Hang, and Miss Thuc Thuy Tien. These collaborative products have consistently brought a breath of fresh air to fashion enthusiasts and have been warmly received by Vietnamese customers.

This time, Ho Ngoc Ha and the M.O.I brand have ventured into the pharmaceutical cosmetics industry and are targeting a more upscale segment of customers. By choosing to collaborate with the Mega Gangnam International Clinic, both expert teams aim to create a line of specialized skincare products for sensitive skin following advanced beauty treatments.

After two years of research collaboration, the MG by M.O.I product line was officially introduced to customers at the grand event “The Beauty Secret,” held at the Renaissance Riverside Hotel Saigon on Saturday (April 22) last week.

A Historic Collaboration Resulting in the 1-0-2 Product Line for Post-Beauty Treatment Skin

In recent years, Vietnamese women have been placing increasing importance on two key criteria for skincare: maintaining long-lasting beauty and good health. This is reflected in their preferences for beauty services and products. For beauty treatments, they prioritize using non-invasive or minimally invasive technologies that stimulate natural skin rejuvenation and firmness through the body’s natural mechanisms. Regarding skincare products, women tend to choose pharmaceutical cosmetics with gentle ingredients, natural extracts, clear origins, and, notably, safety standards for the skin.

The introduction of the MG by M.O.I product line aligns with this evolving trend. Based on extensive data on the skin of millions of customers treated by the International Department of Mega Gangnam over the past 15 years, both teams of doctors and dermatologists have incorporated costly ingredients into MG by M.O.I. that are suitable for even the most sensitive skin types.

Dr. Kim Ji Yeon, Deputy Director of the International Department at Mega Gangnam, said “After treatment, a customer’s skin is vulnerable to factors such as UV rays, pollution, and high temperatures…, which can diminish the long-term effectiveness of treatment. MG by M.O.I is rich in gentle ingredients such as Peptides, Niacinamide, Beta-Glucan, Glycerin, and Probiotics…, combined with natural nutrients beneficial for the skin, such as red alga, and licorice root…. These ingredients will help the skin quickly recover, strengthen the skin’s natural defense, and protect the skin from such external factors while rejuvenating the skin from within.“

On M.O.I’s side, Creative Director Ho Ngoc Ha emphasized that MG by M.O.I is produced using materials and production lines located in Korea, meeting the stringent standards of both the Korean and Vietnamese markets.

“MG by M.O.I once again embodies Ha and the M.O.I team’s consistent goal, which is to bring internationally standardized, high-quality cosmetics at reasonable prices to Vietnamese women,” Ho Ngoc Ha affirmed.

A Gift for Beauty-Enthusiastic Women

The MG by M.O.I product line is groundbreaking because it caters to a customer segment with unique characteristics that the cosmetics market has long overlooked: middle-aged women who love beauty, have undergone high-tech beauty treatments, and wish to enhance the treatment’s effectiveness with skincare products.

The collaboration between two prominent names in the Vietnamese beauty industry, Mega Gangnam and M.O.I Cosmetics, is expected to equalize the cosmetics market and meet the skincare needs of all customer demographics.

Mega Gangnam – 5-star Healthcare Excellence

Hotline: 093 770 6666

Website: https://megagangnam.com

Fanpage: http://www.facebook.com/Phongkham.MegaGangnam

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